What is a beat box drink?

Beatbox is a brand of ready-to-drink cocktails that are known for their vibrant, colorful packaging and unique flavor combinations. It was founded in 2009 by Justin Fenchel and Brad Schultz, who aimed to create a product that blended the ease of a ready-to-drink cocktail with the excitement of music and parties.

The drinks come in a distinctive square-shaped carton, resembling a small boombox, which has contributed to their popularity and recognition. The packaging is designed to be portable and convenient for social gatherings, allowing people to easily enjoy their favorite cocktails without the need for additional ingredients or mixers.

Beatbox offers a range of flavors, including Fruit Punch, Blue Razzberry Lemonade, Tropical Punch, and Pink Lemonade. Each flavor has a distinct taste profile, offering a sweet and fruity experience perfect for parties and events.

The brand has positioned itself as a party drink, targeted mainly at young adults who enjoy music festivals, beach parties, and other social occasions. Beatbox has gained popularity in the college scene, often being seen at tailgates or campus events.

The drinks are known for being high in alcohol content, with each carton containing a mix of spirits like vodka, rum, tequila, and natural fruit flavors. The alcohol content varies between different flavors, with some containing around 11% alcohol by volume.

Beatbox has been successful in creating a fun and energetic brand image, often collaborating with music artists and utilizing social media to engage with its target audience. It is widely available in many liquor stores, convenience stores, and online platforms, making it easily accessible to consumers.

However, it's important to note that these drinks should be consumed responsibly and in moderation, as they contain alcohol. It is always recommended to enjoy alcoholic beverages responsibly and be aware of your own tolerance and limits.